Recommended Reading: Fu*k the Commodification of Sex

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Anna, 2010 by Uwe Jens Bermeitinger
Courtesy of Bullett.com

In “Forever 69: Fu*k the Commodification of Sex,” Fiona Duncan takes a cutting satirical tone in addressing the unrealistic and even inhuman body types promoted by the airbrushed images of both the porn and fashion industries. While utilizing the language of high fashion brands and of mainstream porn, Duncan illustrates how consumer culture packages bodies and warps self-image. For the fashionistas amongst us who irreverently refer to Vogue as the Bible, her words pack that all-too-accurate punch that might make you laugh or cry (preferably both). Amidst descriptions of a hypothetical haute couture porn project, Duncan briefly explores the disconnect between the “liberal” sexual nature of the fashion industry and its privileged and exclusionary approach that promotes racism, classism, fat shame, and lookism.

Certainly this piece is not for everyone. Duncan muses about reintroducing real sex and fashion with titles such as Alexander’s Wang, Michael Whores and Cum Des Garçons as vehicles. The piece is satirically riddled with problematic language and graphic sexual descriptions such that the humor of the piece appeals only to a very specific dark palate: the kind typified by giggling while others cringe, and/or indulging in late night episodes of Wonder Showzen. For those curious, here is a taste of what she has to say:

Fashion, in that it’s about the desire, fantasy, memory, identity, and the body, is about sex. But fashion, as in Vogue, is far removed from the sticky reality of sex. Fashion sex is voyeuristic and necrophilic. It’s free market, not free love, sex. Commercial. Static. Airbrushed. It’s capitalism hiding behind the allure of sex; seductive promises that, instead of liberating, rake you with insecurities that the shopping guides, diets, and self-tanners on the next page will promise to fix.
Fashion and sex go great together, just not as the likes of Lagerfeld, Wintour, or even Roitfeld would have it. I am very seriously looking for someone to help me produce my fashion porno series because the world needs to see a Lagerfeld lookalike stroking the geriatric boner beneath his skinny leather pants as a group of chiseled men pump each other full of lube. I will call my series Fuck the Commodification of Sex, and through it, I hope to make fashion more like porn—a democratic capitalist entertainment industry after the even the most niche consumer’s pleasure. With more curves. More sweat.

Read the full piece, and what promises to be a bi-weekly column on Bullett.

– Nicole Hasslinger

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